It's funny which toys a pet will fall in love with. Maddie once bought Morty a fancy chew bone that cost almost $20 and he never cared for it. We gave it to him the same way we give him all of his toys and he simply set it down and never played with it. That fancy toy sat on the cabin sole, collecting stray dog hairs until we gave up on him ever wanting to play with it.
On the contrary, Maddie's parents picked up this rubber squirrel as a gag gift at a dollar store and we decided to give it to Morty. He absolutely loved the squirrel and will not leave it alone! It is easy to see that he is happiest when he has his squirrel with him.